Esports and Game Administration Concentration

The explosive growth in Esports alongside the gaming industry has created a demand for business professionals with a strong understanding of the industry’s nuances. Students pursuing this program will graduate with the core business fundamentals needed to work across industries while also having a leg up in understanding the sports industry and the growing role of Esports within it.

Students in the Bachelor of Science in Management (BSM), ESports and Gaming Adimistration Concentration will have the opportunity to achieve the learning objectives of the BSM, in addition to the following concentration-specific learning objectives:

• Identify strategies for how technology-based companies accomplish their goals
• Explore the relationship that games play in society and the industry that produces them
• Detail the role of the publisher and explore the complexities involved in promoting games and bringing them to the market
• Recognize the part conventions and trade shows play in the marketing efforts of Esports and gaming companies

Growing gaming companies and Esports leagues involve a variety of key stakeholders, including game publishers, sponsors/advertisers, leagues, and teams. As the ecosystem continues to experience rapid growth, participating companies need capable marketing, sales, and operations professionals. Example career pathways could lead to becoming a Product Marketing Manager, Business Operations Analyst, Social Media Manager and even a Head College Coach.