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Marketing (BS)

About the Marketing Bachelor Degree

The Bachelor of Science in Marketing program is designed to educate students in the core fundamentals of marketing and prepare them for the jobs that are in high demand in the field. This program challenges students to analyze marketing situations, problem solve complex scenarios, and generate creative solutions in order to provide value in a rapidly changing market place. The marketplace is constantly changing—consumer preferences are shifting and technology is enabling advances in marketing communications and distribution methods. A successful marketing manager in this dynamic environment will need quantitative and qualitative analytical skills, and decision-making skills to diagnose problems, identify opportunities, and create effective strategies.

The Fisher College marketing program’s mission is to develop graduates who possess such knowledge and skills. Additionally, the program will train students to be able to communicate their analyses and solutions effectively in writing and orally.

Learning Outcomes

This program will provide students with the opportunity to develop the following competencies and ability to:

  • Analyze and apply marketing principles to inform marketing decisions.
  • Apply critical thinking skills to domestic and global marketing scenarios.
  • Analyze data and information found in marketing situations using accepted quantitative and qualitative methods.
  • Demonstrate appropriate communication strategies needed to meet the requirements of leadership and managerial situations.
  • Assess the effects of consumer psychology theory and practice on consumption and marketing.
  • Evaluate courses of action at strategic and tactical levels in marketing.
  • Define and explain the value of brands and brand equity to organizations.
  • Integrate traditional and digital marketing into marketing campaigns and measure key performance outcomes.
Marketing Career Track
Bachelor of Science in Marketing graduates can pursue a marketing career in any business or organization that needs to market its goods and services, including goods manufacturers and service providers such as banks, non-profits, healthcare, hospitality, and legal firms. Marketing graduates also have opportunities to work for agencies that provide marketing services, such as marketing research, branding, social media content, digital marketing, and marketing consulting.

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Marketing Program Requirements

First Year

Course Number Course Title Fall Spring
CM105 Public Speaking   3
CS101 Computer Concepts and Applications  3  
EC101 Macroeconomics  3  
EC102 Microeconomics    3
EN101 English I 3  
EN102 English II   3
IS105 Common Experience 1  
MK201 Principles of Marketing   3
PS101 Introduction to Psychology  3  
  Math/Science/Computer Science Elective 3  
  Free Elective   3
  Total Credit 16 15
 

Second Year

Number Course Title Fall Spring
AC121 Financial Accounting 3  
LA204 Business Law   3
MA121 Basic Statistics    3
MG201 Principles of Management  3  
MK220 Consumer Behavior 3  
  English Elective   3
  Marketing Elective 3  
  Science Elective 3/4  
  Social Science Elective   3
  Free Elective   3
  Total Credits 15/16 15

 

Third Year

Course Number Course Title Fall Spring
FI201 Principles of Business Finance 3  
IS220 Preparation for Careers and Life after College 3  
MG315 International Management 3  
MK301 Marketing Research and Analysis   3
MK302 Brand Strategy 3  
MK310 Integrated Marketing Communications   3
MK460 Marketing Internship   3
  Free Elective  3 6
  Total Credits 15 15

 

Fourth Year

Course Number Course Title Fall Spring
MK420 Marketing Management 3  
MK450 Senior Project   3
PS315 Social Psychology   3
  Experiential Learning1 3  
  Humanities Elective    3
  Marketing Elective 3  
  Free Elective 6 6
  Total Credits 15 15

1 May be fulfilled by MK461, IS317/IS318, or a program director-approved research project.