About the Digital Marketing Concentration
The Bachelor of Science in Marketing degree with a concentration in Digital Marketing will provide students with a broad background in marketing with special emphasis on the digital tools that take increasing importance in the economy. While traditional advertising channels such as newspapers and radio are in decline, the world of digital marketing has exploded. Significant marketing dollars are now being spent through online channels and employers are prioritizing candidates with digital marketing skills. The Digital Marketing concentration provides the most vital and in-demand skills for reaching customers and growing product.
Students in the Bachelor of Science in Marketing, Digital Marketing Concentration will have the opportunity to achieve the learning objectives of the Bachelor of Science in Marketing, in addition to the concentration-specific learning objectives:
- identify marketing opportunities and create cross-channel marketing strategies to meet those opportunities.
- design, justify and assess the impact of campaigns across the full range of popular digital channels.
- build effective content marketing strategies and support them with fundamental content creation skills, such as copywriting.
- assess the effectiveness of cross-channel campaigns in relation to broader business objective
Digital Marketing Career Track
Popular career pathways include Digital Marketing Manager, Marketing Analytics Specialist, Social Media Manager, and Content Strategist. Marketing Specialists, Product Managers, Social Media Strategist/Specialist, E-Commerce Analyst, Market Research Analyst, Marketing Assistant.