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Communication and Media Studies (BA)

About the Communication and Media Studies Bachelor Degree

The Bachelor of Arts in Communication and Media Studies program at Fisher College is an interdisciplinary program that combines courses in communication, advertising, public relations, journalism, and video production.  The program considers media industries and their relationship to culture and society, and helps students develop a more nuanced understanding of how communication works.  By emphasizing both theoretical and applied perspectives, students acquire the skills to become competent communicators and media literate consumers of informative and persuasive messages. 

Learning Outcomes
  • Understand how new technology, the economy, the legal system, business, and societal values influence our communication conduct and media industry practices.
  • Conduct and apply relevant audience analysis research to message construction in order to achieve targeted communication goals and objectives.
  • Construct professional communication messages in the written formats (ads, press releases, news stories, and blogs) commonly used in media industries.
  • Prepare presentations informed by the traditions of rhetoric and the best-practice uses of presentation software.
  • Develop web-page design or digital video production skills needed to communicate effectively in online media environments.
  • Interpret and critique media texts from various humanistic methodologies and perspectives to better understand how messages are constructed and audiences interpret meaning.
Communication and Media Studies Career Track
The breadth of the Communication and Media Studies field major prepares students for a wide variety of careers: From corporate communication and not-for-profit business to support industries like advertising, public relations, journalism and broadcasting; communication graduates have numerous career options. 
 
Whether pursuing a position in a specialized field such as health communication or sports communication, applying for city, state, and federal government jobs, or launching your career with an Internet start-up; the number of potential career paths a communication major can pursue is quite staggering!  Every industry imaginable utilizes the Internet to grow their business and communicate with their customers. 

Communication and Media Studies Program Requirements

First Year

Course Number Course Title Fall Spring
CM100 Introduction to Human Communications 3  
CM101 Introduction to Mass Communication   3
CS101 Computer Concepts and Applications  3  
EN101 English I 3  
EN102 English II   3
IS105 Common Experience 1  
PS101 Introduction of Psychology   3
  Humanities Elective   3
  Free Elective 3 3
  Math/Science/Computer Science Elective 3  
  Total Credit 16 15

 

Second Year

Course Number Course Title Fall Spring
CM105 Public Speaking   3
CM203 Media Writing 3  
CM220 Introduction to Digital Video Production 3  
EN201 Intermediate Writing   3
MA121 Basic Statistics  3  
  Computer Science Elective   3
  Program Elective 3  
  Science Elective    3/4
  Social Science Elective   3
  Free Elective  3  
  Total Credits 15 15/16

 

Third Year

Course Number Course Title Fall Spring
CM300 Communication Theory 3  
CM400 Media Criticism    3
IS220 Preparations for Careers and Life after College    3
  Program Elective1 3 3
  Humanities Elective 3  
  Free Elective 6 6
  Total Credits 15 15

1 At least program elective must be taken at the 300 or 400 level. Program electives can be fulfilled by taking additional CM courses, EN106, EN195, MG201, MG303, MK201, MK303, MK310, SM240, SO210, SO315, and PS315. 

Fourth Year

Course Number Course Title Fall Spring
CM450 Senior Seminar   3
CM460 Communication & Media Studies Internship 3  
  Program Elective1 3 3
  English Elective   3
  Global Awareness Elective 3  
  Social Sciences Elective 3  
  Free Elective 3 6
  Total Credits 15 15

1At least program elective must be taken at the 300 or 400 level. Program electives can be fulfilled by taking additional CM courses, EN106, EN195, MG201, MG303, MK201, MK303, MK310, SM240, SO210, SO315, and PS315.