About Fisher

At Fisher College, we believe that college is more than just an education—it's a life-changing experience. For more than a century, Fisher has been changing lives by providing opportunities to students focused on the three most important aspects of a college experience: education, dedication, and life.

Digital Marketing

About the Digital Marketing Concentration

The Bachelor of Science in Marketing degree with a concentration in Digital Marketing will provide students with a broad background in marketing with special emphasis on the digital tools that take increasing importance in the economy. While traditional advertising channels such as newspapers and radio are in decline, the world of digital marketing has exploded. Significant marketing dollars are now being spent through online channels and employers are prioritizing candidates with digital marketing skills. The Digital Marketing concentration provides the most vital and in-demand skills for reaching customers and growing product.

Core Courses

AC121 Financial Accounting

FI201 Principles of Business Finance

LA204 Business Law

MG201 Principles of Management

MG315 International Management

MK201 Principles of Marketing

MK220 Consumer Behavior

MK281 Email Marketing*

MK282 SEO and SEM*

MK302 Brand Strategy

MK303 Social Media and Digital Strategies

MK310 Integrated Marketing Communications

MK420 Marketing Management

MK450 Senior Project

MK460 Marketing Internship

MK483 Digital Marketing Analytics*

MK485 Viral and Organic Growth*

Experiential Learning

Total Credits: 54

*These courses are offered online through a fully accredited partner college or university.

General Education Requirements

CM105 Public Speaking

CS101 Computer Concepts and Applications

EC101 Macroeconomics

EC102 Microeconomics

EN101 English I

EN102 English II

IS105¹ Common Experience

IS220^§ Preparation for Careers and Life After College

MA121 Basic Statistics

PS101 Introduction to Psychology

PS315 Social Psychology

Math/Science/Computer Science Elective

English Elective

Humanities Elective

Science Elective

Social Science Elective

Free Elective (7)

Total Credits: 67

¹Required of Boston campus students only

^§ Required of Boston campus students only; Online students replace with a free elective

Learning Outcomes

Students in the Bachelor of Science in Marketing, Digital Marketing Concentration will have the opportunity to achieve the learning objectives of the Bachelor of Science in Marketing, in addition to the concentration-specific learning objectives:

identify marketing opportunities and create cross-channel marketing strategies to meet those opportunities.
design, justify and assess the impact of campaigns across the full range of popular digital channels.
build effective content marketing strategies and support them with fundamental content creation skills, such as copywriting.
assess the effectiveness of cross-channel campaigns in relation to broader business objective

Digital Marketing Career Track

Popular career pathways include Digital Marketing Manager, Marketing Analytics Specialist, Social Media Manager, and Content Strategist. Marketing Specialists, Product Managers, Social Media Strategist/Specialist, E-Commerce Analyst, Market Research Analyst, Marketing Assistant.

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Program Snapshot

Online

Credits: 120

Term Length: 8-weeks

Typical Time to Completion*:

20 terms; 3 years, 4 months

On-Campus

Credits: 120

Semester Length: 15-weeks

Typical Time to Completion:

4 years

Additional Information

*Based on continuous enrollment of two courses every term. Time to completion may be shorter based on eligible transfer credit or longer if course enrollment varies.