BS in Marketing (Online or On Campus)

Become a Marketing Leader at Fisher College

Embrace the breadth and complexity of marketing in the digital age in the Bachelor of Science in Marketing degree program at Fisher College. Contend with market research, consumer behavior, psychology, branding, and more in small, highly engaged classes and real-world projects and internships. Commit to this challenge in our flexible 100% online program format, or follow the traditional degree route on campus in Boston.

Why Choose Fisher’s Marketing Bachelor’s Degree Program? 

Elite Education Available Online and In Person

Outpace your peers at other institutions with the advantages of flexible course schedules in the bachelor’s in marketing online program, or make impactful connections with colleagues and professors in the on-campus program. 

Choose the learning format that works best with your dynamic needs as a student, worker, and member of your family and community. Further expand your professional capabilities in internships and full-time jobs on and around our campus here in Boston, a hub for top marketing agencies and Fortune 500 companies.

A Disruptive Approach to Experiential Learning

Tackle your education and long-term success with practical learning, from real-world case studies and internships to in-depth discussion- and project-based courses. The bachelor’s degree in marketing program pushes you to take risks and seize opportunities using cutting-edge technologies, marketing analytics, and the burgeoning capabilities of AI tools.

Build Your Expertise in Digital Marketing

Focus on digital marketing through a dedicated study of Search Engine Optimization, Search Engine Marketing, email, social media advertising, and digital strategies, along with deep dives into viral and organic growth and brand strategies in the digital age.

Learn more about the Digital Marketing concentration.

Transfer up to 90 Credits

Make the most of your experience—in classrooms, training programs, and life in general. Our Degree Completion Program allows you to transfer credits for courses and life experience toward the bachelor’s in marketing online and on-campus program. The more credits you transfer, the more you save on tuition, and the sooner you graduate!

Learn more about the unique benefits of Fisher’s marketing program

Bachelor’s in Marketing Program Curriculum

Seize challenges to analyze marketing situations, problem-solve complex scenarios, and generate creative solutions. The bachelor’s degree in marketing program equips you to establish your value in the rapidly changing marketplace of ideas.

Career Outlook: What Can You Do With a Marketing Degree?

As a Bachelor of Science in Marketing graduate, you can pursue a marketing career in any business or organization, from goods manufacturers to stores to service providers such as banks, non-profits, healthcare, hospitality, and legal firms. Agencies also hire marketing graduates to conduct market research, create branding, write social media content, plan digital marketing, and act as marketing consultants.

Marketers and advertisers are in consistent demand, with a 6% growth rate projected over the next decade (Bureau of Labor Statistics). Prepare to launch your career in roles like:

  • Digital Marketer

  • Copywriter

  • Media Buyer

  • Brand Manager

  • Social Media Manager

  • Retail Merchandiser

  • Advertising Art Director

  • Marketing Manager

Faculty Spotlight

“I constantly think about how to deliver knowledge effectively, engage students, help them apply the knowledge they learned in class in a real-world case, make the course memorable, and improve it.” 

-Dr. Sung-Yun (Ashley) Chung
Assistant Professor and Program Director of the Marketing Program 

Read about Dr. Chung’s journey to Fisher College.

Admission Requirements

Our rolling admissions involve an online application, high school transcripts, optional SAT/ACT scores, letters of recommendation, and a personal essay. Learn more about when to apply and our process of reviewing every application fully on an individual basis.

Tuition and Financial Aid

We pair low tuition and fees with robust financial aid opportunities to make a high-quality Fisher education as accessible as possible. Once you’ve completed your Free Application for Federal Student Aid (FAFSA), you may be eligible for scholarships and grants that you don’t have to repay, along with federally protected loans.

Apply to Fisher’s BS in Marketing Program - Study Online or On Campus in Boston!

Stand out among the next generation of marketers with in-depth, practical knowledge of leading-edge technologies and practices in digital and traditional marketing. Apply today to study 100% online or collaborate on our Boston campus in Fisher College’s Bachelor of Science in Marketing program.

Program Snapshot

Term Length: 
8 weeks 
Typical Time to Completion*:
20 terms; 3 years, 4 months

On Campus
Semester Length: 
15 weeks
Typical Time to Completion:
4 years

Degree Pathways

Students who have earned 45+ college credits are encouraged to inquire about the Degree Completion Program (DCP)

*Based on continuous enrollment of two courses every term. Time to completion may be shorter based on eligible transfer credit or longer if course enrollment varies.