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Esports Management Concentration

Bachelor of Science in Management 

Online or On-Campus Format

The explosive growth in Esports alongside the gaming industry has created a demand for business professionals with a strong understanding of the industry’s nuances. a Bachelor of Science in Management, Esports Management Concentration degree will graduate with the core sport and business fundamentals needed to work across industries while also having a leg up in understanding the sports industry and the growing role of Esports within it.

Program Requirements

Learning Outcomes

Students in the Bachelor of Science in Management, Esports Management Concentration will have the opportunity to achieve the learning objectives of the Management Degree, in addition to the following concentration-specific learning objectives:

  • Identify strategies for how technology-based Esports companies accomplish their goals
  • Explore the relationship that games play in society and the industry that produces them
  • Detail the role of the publisher and explore the complexities involved in promoting games and bringing them to the market
  • Recognize the part conventions and trade shows play in the marketing efforts of Esports and gaming companies

Esports Management Career Track

Growing gaming companies and Esports leagues involve a variety of key stakeholders, including game publishers, sponsors/advertisers, leagues, and teams. As the ecosystem continues to experience rapid growth, participating companies need capable marketing, sales, and operations professionals. Example career pathways could lead to becoming a Product Marketing Manager, Business Operations Analyst, Social Media Manager and even a Head College Coach.

Program Snapshot

Online
  
Credits:
120
Term Length: 8 weeks 
Typical Time to Completion*: 20 terms; 3 years, 4 months

On Campus
 
Credits:
120
Semester Length: 15 weeks
Typical Time to Completion: 4 years