Fisher College
Digital Marketing Concentration (Online and On Campus)
About the Digital Marketing Concentration
The Bachelor of Science in Marketing with a concentration in Digital Marketing offers students a comprehensive foundation in marketing, with a strong focus on the digital tools that are becoming increasingly vital in today’s economy. As traditional advertising channels like newspapers and radio decline, digital marketing has surged in importance.
With significant marketing budgets shifting to online platforms, employers are actively seeking candidates with strong digital marketing skills. This concentration equips you with the essential and in-demand expertise needed to effectively reach customers and drive product growth.
Program Requirements
Digital Marketing Career Track
Popular career pathways include Digital Marketing Manager, Marketing Analytics Specialist, Social Media Manager, and Content Strategist. Marketing Specialists, Product Managers, Social Media Strategist/Specialist, E-Commerce Analyst, Market Research Analyst, Marketing Assistant.
*Based on continuous enrollment of two courses every term. Time to completion may be shorter based on eligible transfer credit or longer if course enrollment varies.
Program Snapshot
Online
Credits: 120
Term Length: 8 weeks
Typical Time to Completion*: 20 terms; 3 years, 4 months
On Campus
Credits: 120
Semester Length: 16 weeks
Typical Time to Completion: 4 years
Additional Information