Digital Marketing Concentration (Online and On Campus)

About the Digital Marketing Concentration

The Bachelor of Science in Marketing with a concentration in Digital Marketing offers students a comprehensive foundation in marketing, with a strong focus on the digital tools that are becoming increasingly vital in today’s economy. As traditional advertising channels like newspapers and radio decline, digital marketing has surged in importance.

With significant marketing budgets shifting to online platforms, employers are actively seeking candidates with strong digital marketing skills. This concentration equips you with the essential and in-demand expertise needed to effectively reach customers and drive product growth.

This concentration is offered online through a consortium of accredited colleges and universities. All courses within the program are delivered by faculty employed by partner institutions in the consortium, with technology and administrative support provided by Rize Education. Oversight of courses offered through the consortium are reviewed and approved by Fisher College. Students register through Fisher College and receive academic credit from Fisher College.

Program Requirements

Program Courses

AC121	Financial Accounting
FI201	Principles of Business Finance
LA204	Business Law
MG201	Principles of Management
MG315	International Management
MK201	Principles of Marketing
MK220	Consumer Behavior
MK183	Introduction to Digital Marketing*
MK285	Going Viral and Growth Hacking*
MK301	Marketing Research Analysis
MK302	Brand Strategy
MK310	Integrated Marketing Communications
MK381	Lifecycle and Email Marketing
MK383	Digital Marketing Analysis and Experimentation
MK420	Marketing Management
MK450	Senior Project
MK460^§	Marketing Internship
	Program Elective (1)

Total Credits: 57

^§Required of Boston campus students only; Online students replace with a free elective

*These courses are offered online through a fully accredited partner college or university.

General Education Requirements

CM105		Public Speaking
CS101		Computer Concepts and Applications
EC101		Macroeconomics
EC102		Microeconomics
EN101		English I
EN102		English II
IS105¹		Common Experience
IS220^§		Preparation for Internship, Careers, & Life After College
MA121		Basic Statistics
PS101		Introduction to Psychology
PS315		Social Psychology
		Math/Science/Computer Science Elective
		English Elective
		Humanities Elective
		Science Elective
		Social Science Elective
		Free Elective (6)

Total Credits: 64

¹Required of Boston campus students only
^§Required of Boston campus students only; Online students replace with a free elective

Learning Outcomes

Students in the Bachelor of Science in Marketing, Digital Marketing Concentration will have the opportunity to achieve the learning objectives of the Bachelor of Science in Marketing, in addition to the concentration-specific learning objectives:

Identify marketing opportunities and create cross-channel marketing strategies to meet those opportunities.
Design, justify and assess the impact of campaigns across the full range of popular digital channels.
Build effective content marketing strategies and support them with fundamental content creation skills, such as copywriting.
Assess the effectiveness of cross-channel campaigns in relation to broader business objective

Digital Marketing Career Track

Popular career pathways include Digital Marketing Manager, Marketing Analytics Specialist, Social Media Manager, and Content Strategist. Marketing Specialists, Product Managers, Social Media Strategist/Specialist, E-Commerce Analyst, Market Research Analyst, Marketing Assistant.

Apply to Fisher College’s Bachelor of Science in Marketing Program

Fisher College's BS in Marketing, Digital Marketing concentration, provides expertise in essential digital tools. Learn email marketing, SEO, analytics, and viral growth strategies. Prepare for in-demand careers in the evolving digital economy.

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Program Snapshot

Online
Credits: 120
Term Length: 8 weeks
Typical Time to Completion*: 20 terms; 3 years, 4 months

On Campus
Credits: 120
Semester Length: 16 weeks
Typical Time to Completion: 4 years

*Based on continuous enrollment of two courses every term. Time to completion may be shorter based on eligible transfer credit or longer if course enrollment varies.