Esports Management Concentration (Online or On Campus)

Bachelor of Science in Management

Online or On-Campus Format

The explosive growth in esports alongside the gaming industry has created a demand for business professionals with a strong understanding of the industry’s nuances. A student enrolled in the Bachelor of Science in Management, Esports Management Concentration degree will graduate with the core sport and business fundamentals needed to work across industries, while also having a leg up in understanding the sports industry and the growing role of esports within it.

Program Requirements

Program Courses

AC121	Financial Accounting
AC122	Managerial Accounting
FI201	Principles of Business Finance
LA204	Business Law
MG201	Principles of Management
MG202	Human Resource Management
MG303	Managerial Communication
MG315	International Management
MG321	Organizational Behavior
MG335	Operational Management
MG373	Supply Chain Management Technologies*
MG474	Supply Chain Management Capstone*
MG390	Management Internship
MG441	Business Policy and Strategic Management
MK201	Principles of Marketing
SM102	Introduction to the Business of Esports
SM205	Esports Management
SM341	Esports Production
SM403	Esports Law, Policy and Ethics
	Program Elective

Total Credits: 60

General Education Requirements

CM105 Public Speaking
CS101 Computer Concepts and Applications
CS245 Management Application and Information Systems
EC101 Macroeconomics
EC102 Microeconomics
EN101 English I
EN102 English II
IS105¹ Common Experience
IS220^§ Preparation for Careers and Life After College
MA107/MA118 College Algebra/Mathematical Foundations for Business
MA121 Basic Statistics
PS101 Introduction to Psychology
English Elective
Humanities Elective
Science Elective
Social Science Electives (2)
Free Elective (6)

Total Credits: 61

Learning Outcomes

Students in the Bachelor of Science in Management, Esports Management Concentration will have the opportunity to achieve the learning objectives of the Management Degree, in addition to the following concentration-specific learning objectives:

Identify strategies for how technology-based Esports companies accomplish their goals
Explore the relationship that games play in society and the industry that produces them
Detail the role of the publisher and explore the complexities involved in promoting games and bringing them to the market
Recognize the part conventions and trade shows play in the marketing efforts of Esports and gaming companies

Esports Management Career Track

Growing gaming companies and Esports leagues involve a variety of key stakeholders, including game publishers, sponsors/advertisers, leagues, and teams. As the ecosystem continues to experience rapid growth, participating companies need capable marketing, sales, and operations professionals. Example career pathways could lead to becoming a Product Marketing Manager, Business Operations Analyst, Social Media Manager and even a Head College Coach.

Apply to Fisher College’s Bachelor of Science in Management Program

Fisher College's BS in Management and Esports Management concentration offers core business and sport fundamentals for the esports industry. Learn strategies, production, and marketing. Prepare for careers like Product Marketing Manager or Head College Coach.

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