Fisher College
Public Relations Concentration
About the Public Relations Concentration
The Public Relations concentration within the Bachelor of Arts in Communication and Media Studies at Fisher College prepares students with the strategic communication and relationship-building skills necessary to succeed in the dynamic field of public relations. Public relations is a critical communication process that helps organizations foster and maintain strong, mutually beneficial relationships with key stakeholders.
This program emphasizes the development of essential skills such as effective writing, oral communication, and research, while also equipping students with the tools to leverage the latest social media platforms for communication. Graduates will be ready for a wide range of public relations roles, including publicist, lobbyist, media liaison, copywriter, scriptwriter, corporate spokesperson, and public relations manager.
By focusing on both traditional and digital communication methods, Fisher College’s Public Relations concentration ensures that students are well-prepared to thrive in a fast-paced, evolving industry.
Public Relations Career Track
A career in public relations offers diverse and rewarding opportunities for communicators who are adept at using today’s most popular social media platforms. Graduates can pursue roles such as account executives and managers, who work directly with clients to manage and execute PR campaigns, or development officers and fundraising managers, who plan and organize events to raise funds and awareness for organizations.
For those focused on publicity and promotion, positions like publicist, public information officer, and public relations director are key roles in shaping public perception. Media relations-focused careers include media relations managers, media directors, and new media coordinators, all of whom are responsible for pitching stories and securing media coverage.
In addition to these specialized positions, many organizations seek versatile PR specialists who can handle a variety of tasks— from writing press releases and planning events to coordinating media coverage and maintaining a positive public image. With a degree in Public Relations, graduates are well-equipped to thrive in a wide range of PR roles across industries.
Program Requirements
Program Snapshot
Credits: 120
Semester Length: 16 weeks
Learning Format: On Campus
Typical Time to Completion: 4 years
Additional Information