Advertising Concentration (On Campus)

Explore Your Future with a Bachelor of Arts in Communication and Media Studies with an Advertising Concentration

The Advertising concentration within our Bachelor of Arts in Communication and Media Studies offers a comprehensive overview of all phases of the business, including valuable insights into key areas such as account planning, creative development, media planning and buying, management, and market research.

Throughout your studies, you’ll engage with all operational aspects of the advertising business, allowing you to develop hands-on experience in creating multi-media advertising campaigns. This practical approach not only enriches your learning but also prepares you for the exciting career opportunities that await you.

By choosing the Advertising concentration, you’re not just earning a degree; you’re building a strong foundation for a successful career in the world of advertising. Embrace this opportunity to develop your skills and make your mark in an industry that thrives on creativity and innovation.

Program Requirements

Program Courses

CM100 Introduction to Human Communications
CM101 Introduction to Mass Communication
CM105 Public Speaking
CM203 Media Writing
CM215 Introduction to Advertising
CM220 Introduction to Digital Video Production
CM300 Communication Theory
CM316 Advertising Campaigns
CM335 Writing for Social Media
CM400 Media Criticism
CM415/CM425 Communication and Gender/Media Ethics
CM450 Senior Seminar
CM460 Communication and Media Studies Internship
MK201 Principles of Marketing

Total Credits: 42

General Education Requirements

CS101   Computer Concepts and Applications
EN101   English I
EN102   English II
EN201   Intermediate Writing
IS105    Common Experience
IS220    Preparation for Careers and Life after College
MA121 Basic Statistics
PS101   Introduction of Psychology
Computer Science Elective
English Elective
Free Elective (10)
Global Awareness Elective
Humanities Elective (2)
Math/Science/Computer Science
Science Elective
Social Sciences Elective (2)

Total Credits: 79

Learning Outcomes

As you embark on your journey in the Advertising concentration, you’ll develop a well-rounded understanding of the advertising landscape. Here’s what you can expect to achieve:

Understand the scope of advertising from traditional print, electronic, and outdoor campaigns; to “nontraditional” online, social media, and guerilla marketing promotions.
Recognize the societal impact of advertising and the need for ethical practitioners.
Identify the role account management, research, creative, and the media department play in a full-service advertising agency and the full-time positions available in each.
Target mass and niche audiences via audience research to create an advertising plan.
Utilize persuasion theories and advertising strategies when developing an advertising campaign.
Assess an organization’s advertising needs and recommend solutions that can be carried out via social media.
Create an advertising campaign.

By focusing on these outcomes, you’ll be well-prepared to thrive in the fast-paced world of advertising, equipped with the tools and insights to make a meaningful impact. Embrace the journey ahead and look forward to a fulfilling career in this exciting field!

Laptop Requirements

As part of your acceptance into the Communication and Media Studies program at Fisher College, please note that you will need a laptop that meets the following recommendations:

Windows 11 Pro Laptop

Operating System - Windows 11 Pro
Display - 14” WUXGA (1920x1200) or higher resolution
Memory - 32GB preferred
Hard drive/Storage - 1TB hard drive or higher
Processor - Intel i7 or AMD Ryzen 7
Graphics - NVIDIA or AMD graphics card with at least 6GB of video memory
Warranty - if possible, look at purchasing a 3 or 4 year warranty from the manufacture

Apple Macbook

M3Pro MacBook Pro with
18GB (or higher) of unified memory
1TB SSD storage
Look at purchasing a 3 year AppleCare Warranty

Chromebooks are not allowed for this program.

Advertising Career Track: Your Path to Success

Embarking on a career in advertising is an exciting journey, often starting at an advertising agency where you can gain invaluable experience and insights. Here are some key roles and pathways you might explore as you build your career in this field:

Market Researchers: Delve into consumer behavior to uncover insights that drive effective advertising strategies.
Advertising Research Analysts: Evaluate the effectiveness of ad campaigns, providing critical data to guide future efforts.
Copywriters: Bring ideas to life by crafting compelling ads that resonate with audiences.
Graphic Designers: Illustrate creative concepts, transforming ideas into visually engaging content.
Creative Directors: Oversee the entire creative process, ensuring that every element aligns with the client’s vision and objectives.
Account Executives: Foster strong client relationships, ensuring that advertising goals remain central throughout the creative journey.
Sales Directors: Drive business growth by acquiring new clients and opportunities.
Media Planners: Strategically recommend the best mediums—whether radio, TV, print, digital, or out-of-home—to effectively reach target audiences.
Ad Buyers: Manage the scheduling and purchasing of ad space or time, ensuring that campaigns run smoothly and efficiently.

In today's digital age, one of the fastest-growing sectors of advertising is digital marketing. This area requires a savvy understanding of social media to engage consumers and foster meaningful connections online. Exciting career options in this space include:

Digital Content Creators
Social Media Strategists
Social Media Directors

By exploring these diverse roles, you can find your unique niche within the advertising industry. Embrace this opportunity to develop your skills, connect with others, and embark on a fulfilling career that combines creativity, strategy, and innovation.

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