MC325 Public Relations Campaigns
Prerequisite: MC 225.
This course provides an in-depth analysis and practice in strategies and tactics employed in creating a public relations campaign. The process for determining audience, establishing objectives, and developing tactics will be completed. Publicity, sponsorships, corporate philanthropy, and all forms of corporate communications will be considered. The principle focus of the course is the completion of a public relations campaign for a hypothetical company.
3 Credit Hours