FM315 Global Retail Markets
This course will provide students with a global perspective and the framework for managing in different legal, social, and economic environments for the distribution of consumer goods worldwide. Students develop knowledge in managing across borders where higher levels of sophistication are needed in marketing operations, human resources, and financial management disciplines. Comparison among political, economic, and technological environments is examined as is the impact of culture on communicating, motivating, and leading in international settings.
3 Credit Hours