FM220 Retail Management
Prerequisite: FM 102, or permission of Program Director.
The strategic approach to retailing, and planning to meet objectives is the basis of sound retail management. This course examines the management strategies within the retail industry. The key topics include market research, target customer identification, store location analysis, merchandise management, the impact of retailing on the economy, promotional strategies, human resource and financial management. A detailed plan including web-site and internet channels of distribution for a prospective retail
operation is required.
3 Credit Hours