The Advertising concentration of the Bachelor of Arts in Communication and Media Studies provides students with an overview of all phases of the business including account planning, creative, media planning and buying, management, and market research. Students are introduced to all operational aspects of the business, and acquire first-hand experience developing multi-media advertising campaigns. Career positions open to graduates include account executive, account planner, multimedia copywriter, market researcher, media buyer, media planner, and project manager, to name but a few.
What Makes Fisher’s Program Special?
Fisher College’s Advertising concentration benefits from its location in the fast paced city of Boston. From fashionable boutiques on Newbury Street to any of the four major sports teams in town, there are opportunities that fit every student’s strengths in the industry. Additionally, small class sizes at the college ensure that professors can truly mentor students when they undertake projects meant to replicate working at an agency, such as when they must prepare a presentation for CM316 Advertising Campaigns.