John L. Teopaco, D.B.A.
Program Director, Marketing
Office Location: 118 Beacon Street, 3rd floor
- B.S., Business, General Management, University of Minnesota
- M.B.A., Marketing, University of Minnesota
- D.B.A., Marketing, Harvard University
Dr. Teopaco joined Fisher College in 2014. His duties include teaching a variety of marketing courses and directing the Bachelor of Science in Marketing degree program.
Dr. Teopaco has 19 years of teaching experience (Boston University, Northeastern University, Miami University) and 14 years of marketing management (The Pillsbury Company, Citibank, Ogilvy & Mather Advertising) and consulting experience. He has written a dozen Harvard Business School cases. His areas of interest are marketing strategy, brand management, and services marketing. Professor Teopaco was awarded the Harvard University Extension School Joanne Fussa Distinguished Teaching Award and Northeastern University Sigma Delta Tau’s Outstanding Professor Certificate of Excellence.
My overall teaching goal is to engage students in the classroom learning experience, and to challenge their thinking. More specifically, my objective is to help students develop their analytical, communications, and problem-solving skills in marketing. To this end, my teaching approach is interactive, discussion-driven, practice-oriented, and student-centered.