Marketing Concentration
Marketing Concentration Program at Fisher College
The Bachelor of Science in Management degree, with a concentration in Marketing, is designed to further familiarize students with the theoretical concepts, skills, and tools necessary to successfully enter this career path. Students learn to assess consumer behavior, review advertising principles, employ market research, and develop ways to position products and services.
| First Year | Credit hours | |
|---|---|---|
| CM105 | Public Speaking | 3 |
| CS101 | Computer Concepts and Applications | 3 |
| EC101 | Macroeconomics | 3 |
| EC102 | Microeconomics | 3 |
| EN101 | English I | 3 |
| EN102 | English II | 3 |
| MA107 | College Algebra* | 3 |
| PS101 | Introduction to Psychology | 3 |
| Humanities Elective | 3 | |
| Free Elective | 3 | |
| Total Credits | 30 | |
| Second Year | Credit hours | |
| AC121 | Financial Accounting | 3 |
| AC122 | Managerial Accounting | 3 |
| CS108 | Advanced Computer Applications | 3 |
| LA204 | Business Law | 3 |
| MA121 | Basic Statistics | 3 |
| MG201 | Principles of Management | 3 |
| MG202 | Human Resource Management | 3 |
| MK201 | Principles of Marketing | 3 |
| Lab Science Elective | 4 | |
| Social Science Elective | 3 | |
| Total Credits | 31 | |
| Third Year | Credit hours | |
| CS314 | Management Information Systems | 3 |
| FI206 | Managerial Finance | 3 |
| IS210 | Professional Development for Internship | 1 |
| MG304 | Leadership and Ethics |
3 |
| MG315 | International Management | 3 |
| MG321 | Organizational Behavior | 3 |
| MK301 | Marketing Research and Analysis | 3 |
| MK330 | Marketing and E-commerce | 3 |
| PS315 | Social Psychology | 3 |
| Free Electives | 6 | |
| Total Credits | 30 | |
| Fourth Year | Credit hours | |
| ENXXX | 300- or 400-Level Literature | 3 |
| CS400 | Project Management | 3 |
| MG390 | Management Internship** | 3 |
| MG435 | Operations Management | 3 |
| MG441 | Business Policy and Strategic Management | 3 |
| MG450 | Senior Project** | 3 |
| Free Electives | 12 | |
| Total Credits | 30 | |
| *A higher level of math (MA109 or MA 110) may be substituted. | ||
| **Marketing focus. Minimum credits required for graduation--121. |
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Graduate Competencies
Potential Careers and Earnings
Janet Kuser is the Vice President for Academic Affairs. She earned an MBA from Suffolk University and spent over 20 years in the corporate world. She has experience in diverse industries and organizations. Prior to joining Fisher College she was the Vice President, Customer Relationship Management at Starwood Hotels and Resorts.
"Prior to joining the faculty at Fisher College I experienced many aspects of business first hand. I spent several years in a small business and many others in a Fortune 500 corporation. I lived through hostile takeover attempts, many "reorganizations" and several mergers and acquisitions. My career began as a customer service representative at a company that made approximately $12 million per year. At the other end of the spectrum I was a Vice President for a multi-billion dollar hospitality leader, Starwood Hotels and Resorts. Throughout my career I held various training and management positions which collectively prepared me for this second career. Teaching at Fisher College is something that I love and feel honored to do. I am able to use my business and training backgrounds to educate students in the fundamentals of business and management, with emphasis on practical and marketable skills."