Marketing Concentration Program at Fisher College
The Bachelor of Science in Management degree, with a concentration in Marketing, is designed to further familiarize students with the theoretical concepts, skills, and tools necessary to successfully enter this career path. Students learn to assess consumer behavior, review advertising principles, employ market research, and develop ways to position products and services.
|First Year||Credit hours|
|CS101||Computer Concepts and Applications||3|
|MA107/117||College Algebra/ Finite Math
|PS101||Introduction to Psychology||3|
|Second Year||Credit hours|
|CS245||Management Application and Information Systems||3|
|MG201||Principles of Management||3|
|MG202||Human Resource Management||3|
|MK201||Principles of Marketing||3|
|Lab Science Elective||4|
|Social Science Elective||3|
|Third Year||Credit hours|
|FI201||Principles of Business Finance||3|
|IS210||Professional Development for Internship||1|
|MG304||Leadership and Ethics
|MK301||Marketing Research and Analysis||3|
|Fourth Year||Credit hours|
|ENXXX||300- or 400-Level Literature||3|
|MG441||Business Policy and Strategic Management||3|
|*A higher level of math (MA109 or MA 110) may be substituted.|
Minimum credits required for graduation--121.
Potential Careers and Earnings
Janet Kuser is the Vice President for Academic Affairs. She earned an MBA from Suffolk University and spent over 20 years in the corporate world. She has experience in diverse industries and organizations. Prior to joining Fisher College she was the Vice President, Customer Relationship Management at Starwood Hotels and Resorts.
"Prior to joining the faculty at Fisher College I experienced many aspects of business first hand. I spent several years in a small business and many others in a Fortune 500 corporation. I lived through hostile takeover attempts, many "reorganizations" and several mergers and acquisitions. My career began as a customer service representative at a company that made approximately $12 million per year. At the other end of the spectrum I was a Vice President for a multi-billion dollar hospitality leader, Starwood Hotels and Resorts. Throughout my career I held various training and management positions which collectively prepared me for this second career. Teaching at Fisher College is something that I love and feel honored to do. I am able to use my business and training backgrounds to educate students in the fundamentals of business and management, with emphasis on practical and marketable skills."