The Marketing Concentration of the Bachelor of Science in Management is designed to further familiarize students with the theoretical concepts, skills, and tools necessary to successfully enter this career path. Students learn to assess consumer behavior, review advertising principles, employ market research, and develop ways to position products and services.
| Program Requirements | |||
| Credit Hours | |||
| First Year | 1st Sem. | 2nd Sem. | |
| CM105 | Public Speaking | 3 | |
| CS125 | Introduction to Computer Spreadsheets | 3 | |
| EC101 | Macroeconomics | 3 | |
| EC102 | Microeconomics | 3 | |
| EN101 | English I | 3 | |
| EN102 | English II | 3 | |
| MA107 | College Algebra* | 3 | |
| MA121 | Basic Statistics | 3 | |
| PS101 | Introduction to Psychology | 3 | |
| Free Elective | 3 | ||
| Total Credits | 15 | 15 | |
| Second Year | 1st Sem. | 2nd Sem. | |
| AC121 | Financial Accounting | 3 | |
| AC122 | Managerial Accounting | 3 | |
| CS103 | Visual BASIC Programming | 3 | |
| MG201 | Principles of Management | 3 | |
| MG202 | Human Resource Management | 3 | |
| MK201 | Principles of Marketing | 3 | |
| Humanities Elective | 3 | ||
| Lab Science | 4 | ||
| Social Science Elective | 3 | ||
| Free Electives | 3 | ||
| Total Credits | 16 | 15 | |
| Third Year | 1st Sem. | 2nd Sem. | |
| CS314 | Management Information Systems | 3 | |
| FI101 | Introduction to Finance | 3 | |
| FI206 | Managerial Finance | 3 | |
| MG304 | Business Ethics | 3 | |
| MG315 | International Management | 3 | |
| MG321 | Organizational Behavior | 3 | |
| MK301 | Marketing Research and Analysis | 3 | |
| MK330 | Marketing and E-commerce | 3 | |
| PS315 | Social Psychology | 3 | |
| Free Elective | 3 | ||
| Total Credits | 15 | 15 | |
| Fourth Year | |||
| EN 300/400 | Level Literature | 3 | |
| MG390 | Management Internship | 3 | |
| MG435 | Operations Management | 3 | |
| MG441 | Business Policy and Strategic Management | 3 | |
| MG450 | Senior Project | 3 | |
| Free Electives | 9 | 6 | |
| Total Credits | 15 | 15 | |
| * A higher level of math (MA109, 110) may be substituted. Minimum credits required for graduation--121. | |||