||This course offers a comprehensive look at, and understanding of, Social Media Marketing (SMM). Students will focus on some of the largest social media platforms (Facebook, YouTube, and Twitter) as well as emerging platforms such as Instagram and Pinterest. Emphasis is placed on an examination of how SMM is increasingly used in developing successful brand and marketing communications strategies. Class time will be used for analytical and critical discussion of current social media concepts and best-practice applications. In addition, students will tap into important branding and consumer behavior fundamentals that are central to the success of social media strategy.
3 Credit Hours