MK302 Brand Strategy

Prerequisites: MK301

This course will provide a thorough understanding of branding principles and strategies. The role of brands and branding will be examined both from a managerial and a consumer perspective. The course will examine how consumers make use of brands and develop brand meaning through everyday consumption practices. This course also examines how to build brand equity, how to measure brand equity, how to formulate brand strategy, and other marketing issues.
3 Credit Hours


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