MK220 Consumer Behavior

Prerequisite: MK201

This course provides a framework for understanding individuals as consumers—the core of all marketing strategy. Through an understanding of consumer psychology, students will examine how consumer behavior can be influenced or changed by marketing activities. Students will apply relevant theories from psychology, sociology, and other behavioral sciences and examine how these predict consumer behavior. This course will provide students with the frameworks to better understand consumers and develop marketing strategies. 
3 Credit Hours


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