Program Mission & Learning Outcomes

Program Mission

The Communication and Media Studies major at Fisher College is an interdisciplinary program that combines courses in communication, advertising, public relations, and journalism.

The program considers media industries and their relationship to culture and society, and the understanding of how communication works. The program emphasizes the development of critical thinking, professional writing skills and effective oral communication.

The Communication and Media Studies major prepares students for a wide variety of careers in business and industry, advertising, public relations and journalism, or advanced study.

Learning Objectives

This program will provide students with the opportunity to develop the following competencies:
  • A foundation for understanding the communication and media studies discipline that prepares them to focus on the humanistic aspect of media and its impact on society
  • Knowledge, skills, and values that prepare them for future careers in our interconnected society, whether in mass media or advanced study
  • Curiosity, creativity, and intellectual risk-taking
  • Critical thinking skills, effective oral and written communication skills, and the ability to create works of high quality
  • An improved sense of self-confidence and self-efficacy and an awareness of their responsibilities as professionals in their field

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