JoJo White, a standout player on two Boston World Championship teams, was hired by the Celtics as Director of Special Projects and Community Relations Representative in May, 2000.
In his role with the Celtics, White has a wide range of responsibilities within the Marketing, Community Relations and Basketball Operations departments.
White, who the Celtics selected with their first pick in the 1969 draft out of Kansas University, spent the first 10 years of his 12-year playing career with Boston. He finished his career with the Celtics averaging 18.3 points per game, leading the team in scoring once and in assists four times.
A sterling post-season performer, White played key roles in Boston's run to both the 1973-74 and 1975-76 world titles, finishing with a 21.5 career playoff scoring average. He played 60 minutes in the Celtics historic triple-overtime win over the Phoenix Suns on the Boston Garden's parquet floor in the 1976 NBA Finals, and was later named the series Most Valuable Player.
White is still remembered as one of the most durable Celtics, as his streak of 488 consecutive games played remains a franchise record. A seven-time All-Star, White's number 10 jersey was retired by the Celtics in a ceremony at the Boston Garden on April 9, 1982.
Lessons Learned Series: Jo Jo White 10/23/2013 from HarborView Video on Vimeo.