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MK310 Integrated Marketing Communications

Prerequisite: MK201

This course will explore the components of an integrated marketing communications plan. Integrated marketing communications refers to the coordination and integration of all marketing communications to ensure a consistent message and maximize impact on customers. Students will study the primary marketing communications and promotional tools of advertising, sales promotions, direct marketing, Internet marketing, and public relations. Students will develop skills in each of these areas through the creation of an integrated marketing campaign utilizing these promotional tools.

3 Credit Hours
 

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