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CM316 Advertising Campaigns

Prerequisite: MC215

The course provides an in depth analysis and practice in strategies and tactics employed in creating advertising programs.  The development of advertising objectives, target market selection, the advertising platform, budget and media planning will be completed. This course provides students with the opportunity to become familiar with major advertising agencies.  The principle focus of the course is the completion of a group project preparing an agency-style presentation for a hypothetical client.

3 Credit Hours

Course Descriptions » Marketing Communication

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