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CM325 Public Relations Campaigns

Prerequisite: MC225

This course provides an in-depth analysis and practice in strategies and tactics employed in creating a public relations campaign. The process for determining audience, establishing objectives, and developing tactics will be completed. Publicity, sponsorships, corporate philanthropy, and all forms of corporate communications will be considered. The principle focus of the course is the completion of a public relations campaign for a hypothetical company.

3 Credit Hours

Course Descriptions » Marketing Communication

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