This course is designed to provide an in-depth examination of marketing communication principles. Marketing techniques and their unique application to the sport industry will be explored. Emphasis is placed on the integrative nature of sport promotional campaigns as well as on building and maintaining effective media relations. The complex and diverse nature of marketing and public relations will be examined from a strategic sport marketing perspective. This course includes writing for the media, public relations, and business communications as they apply to professional, amateur, and youth sporting events.