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MK330 E- Marketing

Prerequisites: MK201 and MG201

Students develop a conceptual and practical understanding of how information technology enables new forms of marketing to radically reshape the marketing function. Students gain exposure to the theoretical concepts of marketing in a global, e-commerce marketplace. This course analyzes and creates an understanding of the various technological factors that are likely to impact marketing in the future, as well as the implications of technology.

3 Credit Hours

Course Descriptions » Marketing

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