In this introductory course, students will become familiar with the key principles of event management. A conceptual framework will be developed through definitions and models as students learn how to formulate event strategies for multiple types of events. Attention is paid to the process and ingredients employed in planning an event; such as a meeting, exposition, social event, convention, festival, or sporting event. Specific topics include site inspection, budgets, food and beverage operations, legal issues, technology, request for proposal, return on investment, and after the event debriefing.
3 Credit Hours
Course Descriptions » Hospitality Management