FM220 Retail Management

Prerequisite: FM10

The strategic approach to retailing and planning to meet objectives is the basis of sound retail management. This course examines the management strategies within the retail industry. The key topics include market research, target customer identification, store location analysis, merchandise management, the impact of retailing on the economy, promotional strategies, and human resource and financial management. A detailed plan including website and online channels of distribution for a prospective retail operation is required.

3 Credit Hours

Course Descriptions » Fashion Merchandising


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